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Partner Profile: Holley Performance

Thursday, 27 July 2017

Holley® Performance, a major contingency partner of the International Hot Rod Association (IHRA), has been the undisputed leader in fuel systems for more than a century providing carburetors for IHRA, NHRA and NASCAR teams for more than four decades.  As the company website says, “No company knows fuel systems like Holley.”  Holley’s products include performance fuel pumps, intake manifolds and engine dress-up products for street performance, race and marine applications.

“At Holley, we understand and value the partnerships we have with organizations such as IHRA that provide racers a safe place to compete,” Holley Performance Products marketing and public relations coordinator Blane Burnett said.  “As a contingency sponsor of the IHRA, it is an honor to be able to reward racers for competing and winning with our products, whether they win with Holley EFI, Holley or Quick Fuel carbs and fuel pumps, MSD Power Grids, starters or plug wires.” 

It all began in the late 1800s with two brothers from Bradford, Pa., George and Earl Holley - teenage boys who learned how to make patterns and castings so they could build a one-cylinder engine. That engine was put onto a three-wheeled vehicle that hit an impressive 30 mph. That led to motorized bicycles, a four wheeled automobile called the Holley Motorette and the birth of the Holley Motor Company.


In 1903, at the urging of Henry Ford, the Holley brothers entered the carburetor business and became industry leaders in fuel-system technology.  A century later in 2003, Holley was recognized as one of four original suppliers still selling to Ford Motor Company. The company business continued to expand through the World War I and World War II eras. It could be said that Holley directly helped win World War II as about half the carburetors used bore the Holley name.

Holley fuel systems were on everything from variable venturii carburetors on the DC-3 airplane, Packard-powered PT boats to the B-25s used in Jimmy Doolittle’s air raid on Tokyo. Following the war, Holley concentrated on keeping up with the requirements of automobile manufacturers who, in turn, were trying to keep up with the demands of a car-hungry public. Holley also began supplying repair parts to service stations and garages.

Today, Holley manufactures high-performance carburetors, manifolds, superchargers, water pumps, throttle body fuel injection and fuel pumps for street and race applications. In producing these parts, Holley prides itself in utilizing the latest technology in a lean environment to provide the highest-quality parts at the best value to the customer.

MSD, part of the Holley Performance family of brands, is also a major contingency sponsor of the IHRA.  Founded in 1970, MSD is one of the most recognized industry names in ignition-system products, EFI products and high-performance parts.  The company designs, develops, tests and assembles its entire line of ignition boxes, crank triggers, distributors, EFI systems, transmission controllers, spark plugs, coils, spark plug wires and other performance parts from its headquarters in El Paso, Texas. 

Since its inception in 1998, Quick Fuel Technology, another part of Holley Performance and major IHRA contingency sponsor, has grown exponentially culminating into the benchmark by which performance carburetors are measured.  Quick Fuel continues to develop new products to stay on the forefront of innovation. Over the years, Quick Fuel Technology has made considerable strides to become a stand-alone carburetor manufacturer. This increase in efficiency and capability has allowed Quick Fuel to continuously upgrade its products while keeping prices low.

In 2005, Quick Fuel Technology introduced its Super Street line of carburetors. This application-specific line catered to the enthusiast that wanted the best carburetor for the money while refusing to compromise street manners.  In 2009, Quick Fuel Technology launched the QFX-Series; each carburetor is individually hand assembled and engine tested.

The current decade was the beginning of a new era for Quick Fuel Technology with the introduction of two new carburetor series in 2010 - RaceQ is the ultimate small-flange drag race carburetor.  The Hot Rod series carburetor is the answer to the needs of street machines everywhere - from muscle cars to street rods, the HR Series is the most affordable and tunable carburetor on the market today.

As a single solution or partnered with products from other Holley companies – MSD Ignition, Accel Ignition, Hooker Headers®, Flowtech®, Exhaust, NOS® Nitrous, Weiland, Earl’s Performance Plumbing®, Mr. Gasket, Lakewood, Hays, Quicktime, Racepak, Edge, Superchips or Diablosport® – Holley products provide an edge over the competition. 

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