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IHRA Announces 2002 Television Schedule On TNN
The new IHRA national event television package on TNN will be unified and broadcast on one network with the potential to reach over 84 million households in the United States and Canada. All five IHRA professional classes will be presented over two one-hour programs, which air over consecutive weekends. Top Fuel and Pro Modified are featured the first show, Screamin’ Eagle Nitro Harley-Davidson, Funny Car and Pro Stock the second. "This is the strongest television package in the history of IHRA," stated President Bill Bader. " In 2002, IHRA national events will be broadcast in a timely fashion, for the first time airing shortly after the conclusion of the race. "TNN has chosen to showcase IHRA Drag Racing in their highly-rated Saturday afternoon motorsports block, which also airs "Horsepower TV", "Monster Jam" and other forms of racing," added Bader. "We anticipate the Saturday motorsports block on TNN will allow us to expose IHRA to new and casual viewers. Our goal, along with our television production partner, MSW, is to create new drag racing fans and viewers." Bader added the strong TNN presence in Canada is an integral ingredient of the IHRA broadcast package. Over the past three years, IHRA has invested heavily in Canadian Drag Racing and promotes the only two national drag racing events in the country. IHRA is continues to expand into the Western Provinces and recently took over the sanctioning of Budweiser Motorsports Park, Edmonton, Alberta.
TNN has committed to a weekly promotional schedule of ongoing promotional spots leading up to each IHRA program. The 2002 IHRA Drag Racing Schedule on TNN follows. **Top Fuel, Pro Modified. * Nitro Harley-Davidson, Funny Car, Pro Stock Race Airdate Classes Aired (See Code Above) Holley Spring Nationals Sat. April 13 ** Rockingham, NC Sat. April 20 * ACDelco Nationals Sat. June 29 ** Richmond, VA Sat. July 6 * K&N Filters Nationals Sat. May 25 ** Shreveport, LA Sat. June 1 * Amalie Oil Nationals Sat. June 8 ** Cordova, IL Sat. June 15 * Mopar Parts Canadian Nationals Sat. July 13 ** Grand Bend, Ontario Sat. July 20 * CARQUEST Empire Nationals Sat. Aug. 10 ** Leicester, NY Sat. Aug. 24 * CARQUEST Northern Nationals Sat. Aug. 31 ** Martin, MI Sat. Sept. 7 * ACDelco Canadian Nationals Sat. Sept. 14 ** Toronto, Ontario Sat. Sept. 21 * Sunoco World Nationals Sat. Sept. 28 ** Norwalk, OH Sat. Oct. 5 * Amalie Oil North American Nats. Sat. Oct 12 ** Epping, NH Sat. Oct. 19 * CARQUEST Mid-Atlantic Nats. Sat. Oct. 26 ** Budds Creek, MD Sat. Nov. 2 * CARQUEST World Finals Sat. Nov. 9 ** Rockingham, NC Sat. Nov. 16 * IHRA Season Review Sat. Nov. 23 **,*
IHRA To Expand Race Coverage On TNN; Selects MSW Productions As
Production Partner
"IHRA drag racing is "competitive entertainment" and, to compete with the NBA, the NHL and major league baseball as well as other motorsports, we have to catch viewers and hold their attention immediately. To accomplish this, we're starting with a clean sheet of paper."
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Norwalk, Ohio – The International Hot Rod Association announced
television coverage of their 2002 National Event schedule begins Saturday,
April 13, 2002 on TNN, The National Network.
"IHRA has made an ongoing commitment to become the drag racing
sanctioning body of record in Canada; TNN coverage, promotion and exposure
is an important part of the package."
"Our
new partnership with TNN and MSW TV Productions allows IHRA to deliver our
brand of drag racing on a more timely basis to fans, sponsors and
advertisers," stated Bader. "The time lag to get our product to
broadcast date has been greatly reduced. Our shows will air within two
weeks following the completion of each event."
Bader
adds, "The expanded coverage on Fox Sports Net from "Motor
Sports Weekly" exposes IHRA to many new viewers and provides an
opportunity to further brand IHRA and develop world-class stars."