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The International Hot Rod Association announced Hooters has entered into a multi-year agreement to be series sponsor of the IHRA Drag Racing Series. Effective immediately, the series will be known as the Hooters IHRA Drag Racing Series. "IHRA is proud to announce our marketing and promotional partnership with Hooters," stated IHRA President Bill Bader. "We believe the fit is perfect for both companies. Everybody loves and needs to eat, especially chicken wings. Our goal is to deliver IHRA fans, racers and business partners to Hooters, while at the same time branding and exposing our unique brand of drag racing to new fans."
Hooters IHRA Racing Series
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