IHRA NEW 2022        
navbar bottom

New Owners Bring Fresh Approach to North Florida Motorplex

Thursday, 24 March 2022

WEST PALM BEACH, Fla. — Being in the grocery business, the McDaniel brothers know how important it is to have fresh items and ideas. As the new owners of North Florida Motorplex, formerly Powerhouse Dragway, Kevin and Cody McDaniel are bringing a fresh approach to the race track.

Operating Piggly Wiggly stores from Florida to central Alabama, the brothers’ connections in the grocery business have led to great sponsorship package for the racers. While automotive companies were initially hesitant to partner with the drag strip, the food industry has seen a great opportunity to get involved in the sport.

The largest sponsorship comes from Coca-Cola, while even companies like Carolina Pride Meats and Jambalaya Grilling Mix from New Orleans have seen it as a good investment. Part of the reason is they’ve seen the McDaniel family’s work in transforming the facility located on 116 acres in Fountain, Florida.

North Fla. Motorplex logo

“The track was in good shape, but we built a new concession stand and tower,” Kevin McDaniel said. “We put new bleachers in. We’re looking at it from a different standpoint and put in VIP decks. It’s open air and we have televisions and a bar up there. 

“We’re trying to get people out of the old thing where you’re just sitting in the sun. We’ve tried to make it a place for people to gather and hang out. They can watch sports up there or you can hang out even if you’re not a big race fan and have a good time with friends.”

272968714 3049390511991485 6142909726297155090 n

For the racers, they’ve widened the Thunderstruck Dragstrip, put up concrete walls, installed new lighting and an Accutime timing system. Kurt Johnson, a track prep specialist not to be confused with the former Pro Stock racer, told Kevin it is as good as any track in the Southeast. 

“Kurt has been a huge help to us with what he’s brought to our attention,” McDaniel said. “He has done a heck of a good job.”

274374707 3063897103874159 8886761854414124833 n

With sponsorship from Coca-Cola, they’re offering a $60,000 points fund. There are bonuses for hitting a perfect light and even a vacation package at Panama City offered.

“We’ve got a lot of good things going on for the local racers,” McDaniel said. “We have people calling us all the way from Orlando up to Tuscaloosa to run a bracket race with us. We’re out in the woods, but there are a lot of good things going on.”

273987842 3059857900944746 2227366919713843305 n

They’ve also signed with the International Hot Rod Association, the premier organization in grassroots, Sportsman racing. North Florida Motorplex racers can now participate in the IHRA Summit SuperSeries, which gives track champions, who are IHRA members, a chance to compete at the IHRA World Finals in October.

“Having a place like IHRA for the racers to look forward to and go to a World Championship race is exciting,” Kevin said. “We’ve had really good response with people signing up for our points race.”

This weekend, March 25-26 is the track’s grand opening, headlined by JJ Da Boss from Memphis Street Outlaws. 

Part 2 of the grand opening is scheduled April 1-2. It includes SNRA Pro Mods, Jet Cars and the start of the $60,000 Monster Energy championship bracket racing series. In addition, James “Reaper” Goad from Street Outlaws is going to unveil his new car at the track, while cast members Daddy Dave and Chuck will do a meet-and-greet and autograph signing. 

273162307 3049390501991486 3168957071378805151 n

Those aren’t the only major events. Another huge bracket race with a Jet Car show is scheduled for July. The Pro Mod Shootout is scheduled for Halloween weekend. In addition to the main Thunderstruck Dragstrip, there is Mad Mac’s dirt drag track which runs 300 feet.

“We want to make it a family-fun place to go, that’s safe,” McDaniel said. “We want to be a place where you can bring your family and have a good time.”

For more information about the facility and upcoming events, click here to check out the North Florida Motorplex website.

Last modified on Thursday, 24 March 2022

Social Media Banner IHRA BACKGROUND 300px x 149px

DRM Sidebar Banner

 Facebook IHRA NEW  Instagram IHRA NEW  Twitter IHRA NEW  Youtube IHRA NEW

IHRA calendarheader

Sportsman Spectacular: Music City Raceway
IHRA Sportsman Spectacular

Music City Raceway
Saturday, April 15th
Sportsman Spectacular: Xtreme Raceway Park
IHRA Sportsman Spectacular

Xtreme Raceway Park
Saturday, April 29th
Sportsman Spectacular: London Dragway
IHRA Sportsman Spectacular

London Dragway
Saturday, April 29th
Sportsman Spectacular: Dragway 42
IHRA Sportsman Spectacular

Dragway 42
Saturday, May 20th
Sportsman Spectacular: Quaker City Motorsports Park
IHRA Sportsman Spectacular

Quaker City Motorsports Park
Thursday, June 22nd - Saturday, July 22nd