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Rio Vista Universal seals exclusive deal with International Hot Rod Association (IHRA) for Nitro Jam Series premiering on MAVTV in October

Wednesday, 30 April 2014

Hollywood, California-based Rio Vista Universal, whose recent success with season 1 of the new weekly tv series, “Gear Heads," recently prompted an immediate season 2 order which will go into production later this year, announces an exclusive deal with the International Hot Rod Association to produce the IHRA's Nitro Jam Drag Racing Series for broadcast exclusively beginning October on MAVTV. The deal was cemented this week between Jason Rittenberry, CEO, IRG Sports + Entertainment, Raymond Iddings, Show Creator, and James Ganiere, CEO of Rio Vista Universal.

“We are excited to partner with Rio Vista Universal and Ray Iddings to produce our new IHRA Nitro Jam show,” stated Jason Rittenberry, CEO of IRG Sports + Entertainment. “Having worked with Ray on several shows in the past and with the success of Gear Heads, we feel confident in their ability to provide us with an entertaining show that will drive new fans to the IHRA Nitro Jam.”

Featured in the series are top IHRA drivers Bruce Litton with his “U.S. Male” team and Mark Sanders with his “Mr. Explosive” Nostalgia Nitro Funny Car, Mountain Motor Pro Stock drivers Pete Berner and Cary Goforth and Larsen Motorsports’ all-female Jet Dragster Team of Elaine Larsen, Marisha Falk, Dawn Perdue and Kat Moller and many more of the top IHRA personalities. The series began shooting at the season opener in Tucson, Arizona at the IRG owned Southwestern International Raceway and will head to two billboard events in May. IHRA Nitro Jam will shoot on location at the Palm Beach Nationals at Palm Beach International Raceway in Jupiter, Florida (May 2-3) and the Spring Nationals at Rockingham Dragway in Rockingham, North Carolina on May 17-18.

In June, the show heads to the Maryland Int'l Raceway for the President's Cup Nationals (June 13-14) and the Grand Bend Motorplex in Ontario, Canada on June 20-21. July finds the Rio Vista Universal and IHRA still in Canada at Castrol Raceway in Edmonton, Alberta (July 4-6) before heading back to the States and Cordova Dragway Park in Cordova, Illinois on July 18-19. Pittsburgh will be home base on August 1-2 as IHRA's Nitro Jam spotlights the intense competition at Pittsburgh's Raceway Park. They head to the Northern Nationals at US 131 Motorsports Park in Martin, Michigan August 8-9 before wrapping the season at the Summit World Finals at the Memphis International Raceway October 10-11.

Each show will take viewers in the pits and homes of the fierce competitors. For the first-time ever, racing devotees can see the action on and off the track from their living rooms ... or via their mobile device wherever they may be in the world. In fact, this show puts you so close to the race teams it like being on the team. Creator of the IHRA Nitro Jam series, Raymond Iddings serves as both Executive Producer and Show Runner for the series with James Ganiere of Rio Vista Universal heading the production arm of the innovative series.

About Sports + Entertainment

IRG Sports + Entertainment™ (IRG) is a leading purveyor of sports and live entertainment experiences and is the privately-held parent company of International Raceway Group™ (IRG) and the International Hot Rod Association™ (IHRA). IRG owns and operates Palm Beach International Raceway™ (PBIR), Palm Beach Driving Club® (PBDC), Memphis International Raceway™ (MIR), and Southwestern International Raceway™ (SWIR). Located in Jupiter, Florida, PBIR is the company’s flagship and home to PBDC, a private members-only club for automotive enthusiasts. The facility features a challenging 2.034-mile asphalt Road Course, an exciting 1/4-mile concrete Drag Strip, and a thrilling 8/10-mile Kart Track. Acquired in January 2011, MIR is a highly acclaimed motorsports facility located in Millington, Tennessee, featuring a formidable 1.8-mile asphalt Road Course, a riveting 1/4-mile Drag Strip, and an enthralling 3/4-mile Tri-Oval Short Track. Added to the IRG portfolio of brands in August 2013, SWIR is a 110-acre venue located at the Pima County Fairgrounds, 10 miles from downtown Tucson, Arizona. The track features a dedicated quarter-mile Drag Strip and first opened in August 1997. Owned and operated since January 2013 by IRG, IHRA is the second-largest drag racing and fourth-largest motorsports sanctioning body in the US. The 43-year-old organization manages two national touring series, the Nitro Jam Drag Racing Series™ and the Thunder Jam Series™. With headquarters in Norwalk, Ohio, IHRA sanctions more than 100 motorsports facilities in the U.S. and Canada and has more than 12,000 racers of all skill levels as members. IRG’s subsidiaries now promote more than 800 motorsports, live entertainment and corporate events annually at its venues and series. IRG is also affiliated with the Dezer Collection Auto Museum and Event Space in Miami, Palm Beach Grand Prix, Super Chevy Show Series, Fun Ford Weekend, and Mega Mopar Action Series. For more information, visit www.IRGSE.com or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .

About MAVTV

Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. With an unparalleled line-up of motorsports events and exclusive automotive reality shows, MAVTV is the answer for motor-heads from all walks of life. But MAVTV is much more than a motorsports destination, with original action/adventure programming, live MMA and an unbelievable library of blockbuster movies, MAVTV is a network the whole family can enjoy. A network by the people and for the people, made in America and American Real.

Last modified on Wednesday, 30 April 2014

IHRA calendarheader
Summit Pro-Am Tour | Division 9 (Raiders)
Division 9

Farmington Dragway
Friday, August 22nd - Sunday, August 24th
Summit Pro-Am Tour | Division 2 & 9 (Heat Wave/Raiders)
Division 2, Division 9

Darlington Dragway
Friday, August 29th - Sunday, August 31st
No Box Fab 5's
SuperSeries

Pine Valley Raceway
Friday, September 5th - Sunday, September 7th
Summit Team Finals | Division 5 (Thunder)
Team Finals

U.S. 131 Motorsports Park
Thursday, September 11th - Sunday, September 14th
Summit Team Finals | Division 7 (Gunslingers)
Team Finals

Caprock Motorplex
Friday, September 12th - Sunday, September 14th

 

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