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IHRA Partner Profile: Summit Racing Equipment – The World's Speed Shop®

Tuesday, 18 July 2017

The world of Motorsports might be the most partner-driven of all sports – for any sanctioning body, corporate partners make it possible for a sport to survive and thrive.  For the International Hot Rod Association (IHRA), there is no more vital partner than Summit Racing Equipment, The World's Speed Shop®.

The title sponsor for the IHRA Summit SuperSeries and the IHRA Summit Sportsman National Championship, new in 2017, Summit Racing Equipment has been providing quality parts to racers worldwide since 1968.           

“The Summit Sportsman National Championship is really all about Sportsman racing,” Summit Racing Equipment Motorsports and Events Manager Jim Greenleaf said.  “If you look at our series that we’re involved with across the board, it all really comes back to the sportsman-level, grassroots-level racer that is our core customer so ultimately, it’s the ability to support them – support the folks that support us.

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“Our IHRA sponsorship is part of the big picture for us.  It’s like everything else; it’s all the pieces that come together to create a successful marketing program.  It’s about branding and being out there. The contingency level program is a big deal to racers, and I know we’ve been challenged at times with getting more contingency sponsors on board, but we’ve stayed on board through thick and thin, and that’s really the message – to have the racers see that through the tough times and the good times, Summit’s always been there as a supporter whether it be through the series, through contingency or whatever aspects, we’ve always been a part of the program.”

Nearly five decades ago, an avid drag racer started the company - Summit Racing Equipment was founded as a part-time parts business in Stow, Ohio.  As word about the company’s great prices spread, the business grew quickly. A year later, the company opened its first retail store in Akron, Ohio, and three years later, the mail-order side of the business began. In 1987, the company’s catalog went from an annual distribution to bi-monthly providing customers with more products and updated pricing. 

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As its business grew exponentially, Summit began sponsoring Motorsports sanctioning bodies and race teams, and in 2007, it added sponsorship of its hometown race track, Summit Motorsports Park in Norwalk, Ohio.  Today, the massive company supports Motorsports with sponsorships and contingency for the IHRA, NHRA, Australian Drag Racing Association (ANDRA), European Drag Racing Series (EDRS), IMCA, United States Modified Touring Series (USMTS) and SCCA.

Summit Racing Equipment has set and reset the standard for fast shipping, customer service and technical expertise.  Since the beginning, Summit has followed a simple formula: give customers the parts they want at a fair price, deliver those parts fast and back them with the best customer service on the planet.  Summit customers can purchase parts online or at one of the company’s three retail locations in Tallmadge, Ohio; Sparks, Nev., and McDonough, Ga.  The retail locations are home to millions of in-stock parts from hundreds of manufacturers, and a fourth location is currently under construction in Arlington, Texas. For more information, please visit www.summitracing.com.

Another IHRA contingency sponsor is Trick Flow Specialties, a division of Summit Racing Equipment.  Trick Flow engineers have developed some of the most advanced cylinder heads and intake manifolds in the industry.  All Trick Flow products are thoroughly dyno-tested to ensure the ultimate in bolt-on performance.  Trick Flow manufactures performance camshafts, rocker arms and other valvetrain components in addition to fuel pumps, filters and injectors.  Trick Flow also teams with other top performance manufacturers to produce supercharger kits, cold air intake kits and gasket sets among many other products.  For additional information, please visit www.trickflow.com.

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Last modified on Tuesday, 18 July 2017
     
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