Florida-Based Oil and Lubricant Company also Continues Sponsorship of IHRA’s North American Nationals at Epping, N.H.   

Amalie Oil and the International Hot Rod Association will continue their working partnership on two 2009 Nitro Jam national events. The sanctioning body moved its annual Texas Nationals from San Antonio Raceway to Dallas Raceway for the ’09 slate, heading to a brand new facility for the third event of the season, and Amalie has agreed to make the move as well.

Amalie Oil will also continue its title sponsorship of the Amalie Oil North American Nationals at New England Dragway in Epping, N.H as well as continuing its relationship as the Official Motor Oil of IHRA Drag Racing.

“With a partnership history that can be traced back to the 1960’s, Amalie continues to put the majority of its motor sports marketing budget into the IHRA,” Amalie business development manager Andrew Bornstein said. “We believe IHRA provides us with one of the best returns on investment and lowest cost per exposure of any major sanctioning body.”

Andrew Bornstein, Amalie Oil Business Development Manager

The relationship between Amalie Oil and the International Hot Rod Association does extend back to the inception of the sanctioning body, something IHRA president Aaron Polburn thinks creates a unique bond.

“We’ve really grown up together,” he said of IHRA and Amalie Oil. “If you look back at the full history of IHRA Drag Racing, Amalie Oil has been there in some capacity or another every step of the way. I have said this before and I mean it with utmost sincerity, every member of the IHRA staff thinks of Amalie Oil as family. We believe in the company, we trust the management and employees and appreciate how much they have done for this organization. We also recognize how great their products are. That’s another thing, we’re proud to be associated with Amalie Oil because they make the best automotive and industrial lubricants in the world.”

Bornstein appreciates how well IHRA has worked with his organization.

“The personnel, from top to bottom, consistently under-promise and over-deliver,” he said. “This is a big reason why the Amalie PRO line is the Official Motor Oil of IHRA and why Amalie has been a multiple national event title sponsor for almost a decade.”

For more information about Amalie Oil and its quality line of products please visit www.amalie.com.